Case Study: Driving Policy Impact through Digital Advocacy
The Challenge
In early 2025, we supported a confidential public affairs campaign aiming to influence national policy. The challenge: the issue was highly sensitive, filled with public misconceptions, and involved decision-makers who were difficult to reach through conventional channels.
Our Approach
We launched a 360-degree digital advocacy campaign combining expert voices, community insights, and influencer storytelling. The strategy focused on three key goals:
Amplify public sentiment in ways that aligned with the advocacy message
Mobilize trusted voices, including doctors, economists, and parenting influencers
Drive engagement from targeted groups, especially mothers, through relatable content
What We Did
Created short-form content across Instagram, TikTok, and podcasts
Highlighted real-life parenting challenges to humanize the issue
Worked with 100+ creators, from mega influencers to nano voices
Published articles in trusted online media and reactivated them on social
Encouraged user-generated stories and stitched reactions from moms
Nudged policymakers directly through subtle mentions and tagged posts
Why It Worked
The campaign didn’t push a brand. It told real stories, featured expert insights, and opened space for community voices. The focus wasn’t just on winning a moment—but on shaping a movement.